"It's time for us to be able to do that, so we're ready to be able to open up a location very soon here in Texas," Rudy says. Their business has been popular enough that JJ and Rudy are even hoping to open a physical location. (and, they've even had order requests from Canada and Mexico), JJ and Rudy quickly realized how many people want to try the candy, whether it reminds them of the flavors of their childhoods or if they're just intrigued by an interesting new flavor combination that crosses between cultures. JJ and Rudy also sell some of their spice mixes and pastes separately.Īs online orders from customers have rolled in from all over the U.S. JJ and Rudy say they keep roughly half of that amount after factoring in the cost of goods, which includes buying the brand-name candies in bulk at grocery stores like Sam's Club.
Prices start at $4 for a 4-ounce bag of candy. Now the Enchilositos Treats website offers a wider range of spice-covered candies, including Jolly Ranchers, Gushers, Fruit Roll-Ups, Nerds, gummy bears, gummy peach rings, and many others. And we have to put all our effort into this little business that we just started,'" Rudy says. if you already did it, let's just go for it, then. "It was a big moment where I was like, 'OK. Rudy, who is attending cosmetology school but plans to focus solely on Enchilositos Treats once she graduates, admits she was "a little bit scared" when her brother told her he'd quit his job, because it put more pressure on their business to succeed. "As we kept progressing through the months and getting more and more orders, we were like, 'That's crazy,'" Rudy says now.Īs the orders mounted, and JJ and Rudy spent much of their days making and delivering candy, JJ quit his job at a manufacturing company - roughly three months into the business and in the middle of the pandemic - to focus on Enchilositos Treats full-time. Within a few months of launching, JJ says he and Rudy would usually average 30 candy orders per day (60 on a really good day), which they would make fresh each day and deliver themselves. After Maya promoted the Jimenez siblings' candies to her 1.1 million Instagram followers, JJ and Rudy saw an influx of orders on social media. The biggest by far who responded was Yasmin "BeautyyBird" Maya, a Mexican-American beauty vlogger who also happens to be from Carpinteria. That same summer, Rudy began reaching out to social media influencers. Here are some of the best Los Angeles restaurants that have recently gone viral on TikTok.JJ had saved a little bit over $10,000 from his various jobs, and he invested that into their new business venture, including building a website to make it easier to handle online orders, as well as branded packaging and shipping materials to send their treats to more customers outside of their local market. It’s been a popular food discovery tool during the pandemic, and the best part is that it showcases foods that run the entire gamut, from $1.50 street tacos to 24-karat gold steaks that will set you back more than $1,000.
Viral TikTok videos have saved restaurants from going out of business on more than one occasion. Trayvon Benjamin Martin (Febru February 26, 2012) was a 17-year-old African-American from Miami Gardens, Florida, who was fatally shot in Sanford, Florida by George Zimmerman, a 28-year-old Hispanic American. A recent survey found that 36% of TikTok users visited or ordered food from a restaurant after seeing a TikTok video about it. Shared on the restaurant’s TikTok channel, this video clocks in at over 13.5 million views.Īll across the country, TikToks like this are shaking up the restaurant industry. Next, the chicken is piled onto a toasted bun and topped with a shower of Red Chickz’s house-made, Southern-style “comeback” sauce. As the knife slices the chicken into bite-sized pieces, the ASMR of the satisfying crunch is the only sound that plays in the background.
The camera zooms in on a hefty slab of crispy fried chicken, bigger than the chef’s hand.
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